10/04/26
JDE Peet’s and ECOM China launch regenerative coffee project
By HaiYa Zhang – Sustainable Management Services Manager at ECOM China
On January 27th 2026, the Coffee in Regenerative Agriculture System Project– a five-year collaboration between JDE Peet’s and ECOM China– was officially launched. This milestone follows nearly a year of dedicated research, field assessments, and collaboration with partners across the value chain.
Yunnan’s coffee-growing regions are undergoing rapid change. Farmers continue to navigate significant challenges: limited access to quality, science-based technical training, increasing pest and disease pressures, greater climate variability, and the urgent need for improved wastewater systems and responsible land-use management. These realities reinforce the need for long-term, regenerative approaches that support both ecosystems and the communities that rely on them.
Our newly launched project sets out a clear path for meaningful impact. Over the next five years, it will reach 5,580 farmers, including 500 special education students, strengthening livelihoods, improving environmental stewardship, and contributing to a more transparent and ethical coffee supply chain.
The launch brought together a range of stakeholders, including representatives from the Ministry of Ecology and Environment Foreign Environmental Cooperation Office (MEEFECO), local authorities, research partners, and community leaders. Their engagement reflects the collaborative approach required to address complex environmental and social challenges at origin.
Together with JDE Peet’s, we are taking an important step towards a regenerative, climate-resilient, and inclusive future for coffee in China.

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