"Since the first generation, the diploma program caught my attention, and it has had a surprising impact. The knowledge I gained about working with regenerative agriculture practices is key, especially at a time when we are witnessing environmental changes. This project has been carried out exemplarily, and it has been incredible for me. In the future, I see myself working towards regeneration and environmental care," said Ulises Serrano Reyes, program beneficiary. 

This edition also marked a significant increase in female participation, with women representing 62.5% of the cohort, reflecting a stronger commitment to gender inclusion in the agricultural sector. 

A significant aspect of this generation was the increase in female participation, with 62.5% of women enrolled in this program compared to the first generation. This high female participation reflects progress toward SDG 5 (Gender Equality), promoting inclusion and equal opportunities in the sector. 

"I believe every woman has the right to participate in agricultural work. Sometimes we say we can't do things or that the work is too hard, but today I realize it’s possible. During the diploma program, I noticed that different activities in coffee harvesting are achievable," said América Damaris Vargas Flores, program beneficiary. 

Third Edition in Progress (2025) 

Thanks to the success of the first two editions, the third edition of the diploma program is now underway in 2025, with the goal of continuing to train more young people and strengthening the future of sustainable coffee growing in Mexico. 

This new edition began with the participation of 44 young people: 13 from Chiapas, 3 from Oaxaca, 9 from Puebla, and 19 from Veracruz, representing a 63% increase compared to the previous edition. Of the total, 66% are women and 34% are men. Additionally, 15 of them belong to Indigenous communities and speak native languages such as Totonac, Nahuatl, and Tzotzil. 

The official start of the diploma took place in Ixhuatlán del Café, Veracruz, a place with a rich coffee-growing tradition. The event was attended by young participants from Veracruz, Puebla, Oaxaca, and Chiapas, who had the opportunity to learn about regenerative agriculture practices applied in local farms. This allowed them to learn how soil is nurtured and ecosystems are strengthened.

They also visited the wet mill, where they observed the coffee pulping and fermentation processes, and toured the Special Coffee Sanctuary, a space dedicated to promoting the quality and diversity of the region’s coffee.

To wrap up, they visited the AMSA water treatment plant, where they learned about the responsible management of water resources.

Beyond the technical learning, this event was a way to recognize the effort, participation, and enthusiasm of the young people, as well as to bring them closer to the coffee value chain and motivate them to continue contributing to the development of a more sustainable coffee growing industry. 

This diploma program is expected to conclude in November. During this time, the participants will complete 20 modules at SMS University, attend 10 virtual conferences, and take part in 11 field practices. 

How It Impacts Sustainable Development 

Sabormex’s Youth for Sustainable Coffee Program has a significant impact in the field of social responsibility by integrating new generations into sustainable coffee production and regenerative agriculture, aligning with the SDGs (Sustainable Development Goals). This fosters generational renewal and promotes economic development in coffee-growing communities. This work not only strengthens the industry but also improves living conditions and creates sustainable jobs. 

Youth for Sustainable Coffee Farming Moves Forward! 

This program continues to demonstrate that, with the right support and quality training, young people can be key to the transformation and sustainability of Mexican coffee growing. In doing so, they contribute to food security and a greener, more prosperous future for the country. 

Note: We would like to thank Expok for its collaboration in collecting the testimonies of the participating young people.